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Penske Racing announced on Tuesday that the Automobile Club of Southern California (AAA) has agreed to a multi-year accord with the organization beginning in 2009.
The AAA logo will be featured on the No. 77 Dodge Charger, piloted by Sam Hornish Jr., starting at Auto Club Speedway in February. AAA will also be the primary sponsor for the No. 77 for the October race at Kansas Speedway and the November event at Texas Motor Speedway. “We are very proud to welcome the Auto Club as a significant sponsor with Penske Racing for 2009 and beyond,” said team owner Roger Penske. “The Auto Club, with it’s affiliation with AAA is a great brand and company and has served as an alliance partner with Penske Truck Rental for the past decade. We look forward to having the Auto Club and AAA brand represented with the No. 77 team.”
In addition to its primary sponsorship, AAA will appear as co-primary sponsor with Penske Truck Rental in the April race at Talladega Superspeedway and June’s race at New Hampshire Motor Speedway. For the remaining races AAA will serve as a major associate sponsor with Mobil 1 providing primary sponsorship.
”We are excited to join the Penske Racing Sprint Cup team. This agreement is much more than a race car sponsorship – it is an extension of our long-standing partnership with the Penske Corporation,” stated Auto Club CEO, Thomas V. McKernan. “We have had a long-term relationship with Penske through the Penske Truck Rental member discount program and through some of its auto dealerships that are part of our vehicle purchasing program. This is just the latest addition. We see it as part of a larger package that includes member and employee benefits and discounts and community outreach, too.”
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