Heading into the Autism Speaks 400, presented by Heluva Good! Sour Cream Dips & Cheese weekend at Dover International Speedway, the track and Pepsi Bottling Ventures (PBV) LLC have agreed on a seven year extension of a long-lasting relationship.

Becoming an essential beverage to many parched Hardcore Race Fans at the Monster Mile, Pepsi will remain the “Official and Exclusive Soft Drink & Bottled Water of Dover International Speedway.”

"We're happy to renew our relationship with Pepsi Bottling Ventures," commented president and CEO of Dover Motorsports, Inc., Denis McGlynn. "Pepsi is a world renowned brand, and we are proud to serve their products to the hundreds of thousands of race fans who come to the Monster Mile each year. We look forward to working together with them to promote our races and their line of products."

Hardcore Race Fans appending their race weekend at Dover will have the ability to purchase Pepsi, Diet Pepsi, Mountain Dew, Sierra Mist, Aquafina and AMP Energy at all of the concession stands located around the racetrack. Pepsi products will also be served at the neighboring Dover Downs Hotel & Casino.

"Pepsi Bottling Ventures is thrilled to be able to continue the long standing partnership with Dover International Speedway,” Keith Reimer, president and CEO of PBV added. "We consider our partnership with the Monster Mile one of the crown jewels of our marketing portfolio.”

Tickets are still available to the Hardcore Race Fans hoping to attend the May 29-31 race weekend at Dover. For more information, call 1-800-441-RACE or go to DoverSpeedway.com.

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