Michigan International Speedway officials have extended their fan appreciation program by lowering ticket prices in every grandstand for 2010 during the renewal and deposit period. Grandstand ticket prices will be reduced five percent to 63 percent during that time, making it possible for a family of four to attend a NASCAR Sprint Cup Series race at MIS in 2010 on June 13 or August 15 for $50.

"Whether it is improving traffic, investing $50 million on fan enhancements or our Fan Appreciation program we started this year, we have showed our fans how much we appreciate them and they have showed us how loyal they are by continuing to support MIS during these economic times," track President Roger Curtis said. "People have made sacrifices to come to MIS and this is our way of showing our commitment to every single one of our guests by ensuring MIS is affordable, family entertainment and the best fan experience in any sport anywhere."

Hardcore race fans interested in attending a race at MIS in 2010 can purchase a general admission seat for $25 with reserved seating starting at $35. Also included in the program is a drop on wristband pricing for the track's infield camping guests from $100 to $60 during renewals.

One of the goals of the staff at MIS is to remain a destination for families and the speedway located in the beautiful Irish Hills of Michigan is also introducing special youth pricing where kids 17 and younger will be half price in any grandstand seat. This youth pricing comes after MIS initiated allowing kids 12 and younger in general admission seats for 2009 NASCAR Sprint Cup Series events. That initiative will continue in 2010.

"It is important for us to show our appreciation to all fans, whether this year was their first visit to MIS or they have been coming for 40 years," Curtis said. "That is why we lowered prices on all seats - even the seats that renew at 100 percent. Additionally, we hope these new prices will help fans who were not able to make it this year because of the economy to be able to come back in 2010."

Hardcore race fans are encouraged to call the Michigan International Speedway ticket office at 1-800-354-1010 or log onto www.MISpeedway.com to take advantage of the new extended fan appreciation program.

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