Wave Energy Drink officials have announced they will sponsor Tommy Baldwin Racing and driver Patrick Carpentier for six NASCAR Sprint Cup Series races beginning at Atlanta this weekend.

“We are excited to help promote a new brand on our No. 36 Toyota,” said Tommy Baldwin. “We are excited to help grow their brand as they help grow ours. I think this partnership is a win-win for everyone involved.”

The Wave Energy sponsorship will also appear on the #36 at Richmond, New Hampshire, Dover, Kansas and California, according to the announcement.

“The partnership between Wave Energy Drink and Tommy Baldwin Racing will provide the brand with immediate access to a significant number of the core target audience vital to the brand’s success,” said Jason Wolter, V.P. of Marketing for Wave Energy. “The partnership will help us turbo-charge Wave Energy’s upcoming consumer launch. We are also excited about our involvement with a NASCAR Sprint Cup Series team that has a loyal following like TBR. In addition to consumer awareness, Wave Energy Drink sees this as a great opportunity to reach interested franchise owners. This is a great way to get started in your own business to be a part of one of the fastest growing categories, energy drinks. There are protected territories available across the country.”

Energy drink sales are currently estimated at $7 billion in 2010.

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