Wheaties Fuel has agreed to sponsor the Richard Childress Racing No. 33 Chevrolet with driver Clint Bowyer for the Brickyard 400 at Indianapolis Motor Speedway on Sunday, July 25, 2010.

The famous cereal box featured RCR driver Dale Earnhardt in 1997.

"RCR was honored to run a Wheaties paint scheme on the No. 3 car in 1997, and we're equally honored to have Clint Bowyer run the Wheaties Fuel scheme on the No. 33 this year," said Richard Childress. "It's great to be connected with such an iconic brand, creating a new identity with a new generation."

Bowyer will be doing everything he can to put RCR back in victory lane at Indianapolis.

"Indianapolis is one of the most historic venues in all of motorsports, where only the best of the best have earned victories," said RCR driver Clint Bowyer. "Everyone in the garage wants to win this race. The No. 33 team, fueled by Wheaties Fuel, is prepared to give it their all so we can be the ones kissing the bricks after the checkered flag waves."

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